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The first tactic we will explore is Geofencing, which can be easily implemented to increase your business. However, before we discuss geofencing specifically, it is important to understand a form of advertising that has been growing rapidly, called Mobile Proximity Marketing, or Location Based Advertising. Visit our website and learn more about geofencing marketing.

Business owners are clamoring for this channel to be used early, since 30% of web traffic comes from mobile devices. This is how they do it: Create engaging and extensible products that give consumers more value - in the palm of their hand.

LBA relies on GPS-enabled smartphones, tablets, and mobile devices in order to reach consumers and deliver relevant and timely messages. These are delivered on mobile devices based upon the consumer's location.

You can use a geofence to maximize the LBA.

The basic principle is: A location-based geofence creates a virtual fence around an address, coordinate or building. When a consumer crosses the virtual boundary, they receive an alert on their smartphone in real-time.

You probably have a few thoughts in mind. What are you thinking? It means I will receive messages on my mobile phone whenever I pass a shop or business while walking, driving, or even just passing by.

Yes. Only if you opt in to receive these emails and from only those businesses with geofencing.

It's important to note that this is a tactic that works both ways. Businesses can offer information that is timely and relevant to their customers that live nearby. They may also send them incentives, or contextual messages that relate to the location of those consumers.

A hypothetical example will illustrate the process. The next time you plan to visit Long Beach you may want to do a little research on the web before your arrival. You're on the Convention and Visitors Bureau site. As you browse through the website, you notice that there is a mobile app that can be downloaded for your smartphone. This will enable you to find businesses and locations within the City you are interested in. You choose which businesses to get messages from and opt-in. If you're walking around downtown or driving past businesses which have geofences, your device will be notified of any incentives, offers, or messages.

The way it Works:

In this way, you can receive updates on the parking situation as you travel. The local art gallery may send an invitation for their event. Your local restaurant or boutique could give you a discount.

As you selected only to receive location-based notifications from businesses in your area, you now have the option to choose those that appeal to you.

With this geofence, we have created an opt-in marketing (push) scenario that includes a call to action with targeted messages (push ads).

LBA has become a very popular tool for businesses as well as consumers. It provides consumers with relevant and timely information. Easy-to-implement, LBA solutions provide a greater return on marketing investment. Ultimately it allows businesses and customers to build deeper and more rewarding relationships in real time.


Geofences help in creating awareness, and providing information on available real estate. Using geofencing, visitors and residents could be informed and directed around traffic during street closures. Coordinating efforts such as geofencing or other LBA strategies can also help to revive and energize cultural and economic projects of various degrees.

This will allow you to reach out to customers in a way that is meaningful to them.

With the increase in mobile usage and availability of location data, geo-targeting continues to gain momentum. According to a report published recently by professional web design, the number of searches for local assistance and business on mobile devices has now surpassed those conducted using PCs. According to the data, mobile gadgets have a higher preference (52%) in searches for local business and information. This occurs both while driving or elsewhere such as at home. You can get the best higher education digital advertising companies on our place.

In addition, the study shows that 70% customers will divulge location information if they believe they'll get something in return like honor points or certificates. This moving and charismatic customer base will make it easier to reach out to them to find the best results or commercials based on their geographic location. Geotargeting is a way to target a specific customer via the mobile web or using their location. As a first step, companies are able to limit the number of customers they can reach by limiting their geographic location. For example, this could include a certain state, or even a single city. It is location that provides more meaningful, referable and profound traits to help explain what people want, need or are interested in.

Here are some useful tips on how to use geolocation data in order to get to know your intended audience.

Knowing a Venue where Your Audience Has Specific Wants And Requirements is Important - This venue can include stadiums as well as airports, colleges, or malls. They are all venues that you could target to meet specific interest groups. Stadiums can be used to highlight specific action moments with fans who are drawn by their experience. The stadiums usually have fans who are from two cities, or that attend a school or love a specific music genre. In the terminals of weekdays there are many business people looking to eat in high-end restaurants, but weekends and Spring Break attract more holiday guests, families and other random diners. Even dance clubs, pubs and bars that cater to university students can gain from 18-and over stories. Just a handful of venues that are capable of attracting a certain audience.
It is possible to exclude specific locations. You can exclude locations by venue, one side or space. Mediative, a digital marketing agency, discusses in the SlideShare below how you can achieve the same targeting goal by excluding all but one area.
If you're using geofencing, the ads may include artistic messages that acknowledge the user’s location. They could also contain location-based features like store surveys. they will embody artistic messages acknowledging the user's location or may embody location-based options like a store surveyor.For example, a coffee bar will set a 1-mile perimeter around its store and reach any user within that radius.|Geofencing advertisements may contain artistic messages that acknowledge the location of the user or they could include location-based features like store surveyors. For example, a café will create a perimeter surrounding its shop and target any users within this radius.|They may include artistic messages that recognize the user's current location, or location-based tools like a surveyor.|Geofencing adverts may have artistic messages or location-based choices like a shop surveyor.|Geofencing ads may consist of artistic messages acknowledging a user's position or could be location-based, such as a store surveyor. For instance, a cafe will establish a one mile perimeter around their store to reach all users in that area.} The coffee bar might also create a perimeter of 3 miles around nearby offices to catch users on their way to the office. If you want to try out geo-conquesting – which is aimed at customers in the vicinity of your competitor’s business – then that's something to consider. TravelTime API is a new platform developed by iGeolise that allows mobile applications and websites to focus on time, instead of distance. If a unit in the city center is looking for staff that has a very long commute or if a building wants to lure customers from within a 10-minute distance, this could prove useful.